How to leverage your data and analytics to scale your business

I think everyone can say “yes” to wanting to leverage their data to work smarter, but many lose enthusiasm as they start looking at software and talking about database design.

I center my consulting around Airtable. A powerful tool that makes running the operations of your business organized, intuitive and collaborative. It’s been described as “a joyful product to use” and Airtable’s co-founder, Howie Liu, calls it “software’s version of Lego.”

My value add is in helping clients configure Airtable to meet the needs of their business as well as improve their work processes. When you’ve reached the point of needing something other than a spreadsheet to run your business, it can be easy to put off investing. You will be worried about things like:

  • How disruptive will switching to a new system be to our business? It’s typically a seamless and short timeline from installation to off and running.

  • Will we be able to clearly describe our needs to get the product we envision? Quote from client - “I knew the basics (maybe not even basics) to Airtable when I first called Diane. I had an idea of what I wanted to do with Airtable and she made my idea a reality.”

  • How much will it cost? I provide clients with a project price for the scope of work we agree on; you’ll know before getting started, what the cost is and what you’re getting.

  • Will the system be easy to learn? My clients have had no issues quickly learning how to use the system.

  • Is my data safe? Yes - Airtable Security

  • Will I be able to build out the initial system as our needs change? Yes

  • What will I have at the end of the project? My typical proposal includes; a detailed scope of work, projected timeline, training, importing existing data from spreadsheets, and 30 days of support after installing the system. I want the final product to support your business growth.

Airtable’s customizable design features make it a good choice for a wide variety of businesses. Below are some examples of how an Event Planner can use Airtable for project management. Note that there are tabs (just like a spreadsheet) for all the main data sets and the data is linked across the tabs so updates are single point. (*These “tabs” are called ‘tables’ in AT)

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The goal with most business investments is to get great value with a product that will support growth and make everything easier on a user-friendly platform.

If you have any questions about the platform or want to see if Airtable is a fit for your business, email Diane Elkins at 

Diane Elkins